Quiz - Understanding Buyer Personas

1. What is a buyer persona?

A random guess of who your customer might be

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A semi-fictional profile of your ideal customer, based on data and research

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A competitor analysis report

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A company’s mission statement

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2. Which of the following goes beyond demographics in a buyer persona?

Behaviors, motivations, and challenges

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Product features

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Marketing budget

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Sales targets

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3. True or False: Buyer personas help you select the right advertising platforms and messaging.

True

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False

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4. Which of these is NOT a key element of a buyer persona?

Demographics

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Background

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Buying Behaviors

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Company Sales Revenue

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5. In the example persona “Busy Brenda,” what was her biggest challenge?

Finding affordable food options

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A busy schedule and not liking to cook

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Managing a large team

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Lack of internet access

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Quiz – Understanding Buyer Personas

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